From: San Francisco Museum of Modern Art Limited Edition: 26 Exhibition: Take your time: Olafur Eliasson Material: Printed vinyl Dimensions: 35" x 72" (88.9cm x 182.88cm)
Hanging Hardware Included
One of Eliasson's most intriguing pieces is his "360º Room for All Colours", a circular space that envelopes viewers while engaging them with an ever-changing array of colors covering the spectrum. These banners feature the room bathed in a cool pinkish purple glow with just a hint of yellow on the horizon. 30 banners feature a view of the room captured at that moment, and exhort museum visitors to "Take your time".
According to The New York Times, Olafur Eliasson’s work is “enchanting, spacious, evanescent and intellectually stimulating.” The Wall Street Journal lauds him as “one of the most ingenious, far-sighted and productive artists working today, motivated by complex philosophical and social theories and yet immensely popular with crowds.” Often times, this kind of praise seems the overstated hype of artspeak, but in the work of Eliasson the praise is spot on. His unique way of playing with light, space and scale creates engaging and engulfing visual worlds for viewers.
This banner features an image of 360º Room for All Colours (2002), a circular room installation with constantly changing color schemes. The color permutations of yellow, orange, blue, pink, green, purple and white each evoke a different mood, feeling, and sensation in the viewer. Eliasson is interested in not only the visual but also the emotional. He seeks to evoke a reaction in the viewer and also requires the interaction of the viewer in order to fully complete each work. There is a natural and necessary level of viewer engagement that brings this pink, light-filled image a uniquely participatory quality.
The pink- and purple-hued image continues on the other side of the banner and is overlayed with yellow text that reads “Take your time/Sep 8 – Feb 24.” and includes the SFMOMA logo printed in white.
These banners were displayed around San Francisco from September 8, 2007 through February 24, 2009 to promote the exhibition Take your time: Olafur Eliasson at the San Francisco Museum of Modern Art. The exhibition was also seen at the Museum of Modern Art, Dallas Museum of Art, Museum of Contemporary Art, Chicago, and the Museum of Contemporary Art, Sydney.