From: San Diego Museum of Art Limited Edition: 1 Exhibition: The Posters of Toulouse-Lautrec Material: Printed 2-ply vinyl Dimensions: 78" x 274" (198.12cm x 695.96cm)
Hanging Hardware Included
In his artwork, Henri de Toulouse-Lautrec drew upon his own milieu, the night life of Paris's Montmartre district. He created posters and handbills that are now synonymous with Paris's Belle Epoque. A facade banner from the San Diego Museum of Art's exhibition "The Posters of Toulouse-Lautrec" features one of his favorite subjects, the dancing star Jane Avril. The twisting figure of Avril in her close-fitting dress evokes the sinuous lines and curves of the Art Nouveau style.
Montmartre, technically located outside the city limits of Paris when it opened in 1889 and thus immune to high taxation, quickly became a place where Parisians went to enjoy inexpensive evenings of excess. At the Moulin Rouge they danced, celebrated, people-watched and drank all in a Bohemian environment that was at once a dance hall, theater, nightclub, and bar. Henri de Toulouse-Lautrec (1864–1901) and his contemporaries produced images that evocatively capture the atmosphere and energy of Montmartre's nightlife.
This banner features one of Toulouse-Lautrec’s most famous images of the dancer Jane Avril. The original poster was never used, perhaps because the artist designed a dress for Avril with a coiling snake pattern which never actually existed. Her manager is said to have rejected the poster for this reason. Created in 1899, the poster differs from some of Toulouse-Lautrec’s earlier images of Jane Avril. Here he clearly shows the influence of Art Nouveau. The sinuous curves of the dancer’s form, the flowing lines of her dress, her twisting body, and the almost organic nature of the work draw inspiration from the emerging Art Nouveau movement. Her form fitting dress is sophisticated, and he pose is light-hearted as she feigns horror at the dress coiling up her dress.
The image on the banner is a faithful reproduction of the original, with only the original text “Jane Avril” included on the banner. NOTE: This is a one-of-a-kind façade banner measuring 6½ feet wide by 22½ feet high, and it comes with a custom-designed hanging system included. This banner requires additional preparation, so it will be ready to ship December 11.
This banner hung on the façade of the San Diego Museum of Art in San Diego, California in 2003 to promote the exhibition The Posters of Toulouse-Lautrec based on the museum’s renowned Baldwin M. Baldwin Collection.